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Event manager facebook8/4/2023 ![]() ![]() With the Events Tool in Facebook Business Manager, you can define other Standard Events for the Pixel to track. When someone completes a purchase on your website When someone enters the checkout process When someone adds an item to their cart If you’re using the Pixel with Create, some of the key Events Facebook offers will have already been set up for you: This is information that you can use later on to create highly targeted advertisements that you can continue to optimise for more sales at lower costs.īefore you get started with your advertising campaigns, you’ll need to set up the Standard Events that you would like to track. While this is an exciting prospect in and of itself, the most powerful feature of the Pixel by far is what it learns about the people who take these actions. There are so many different options as to how you can track activity with the Pixel that the examples above really only scratch the surface. Whether that’s how many people are clicking a call-to-action, how many visitors are abandoning their carts, how many times a lead form is used. This will then live in your Chrome browser.Ī pop-up window will then tell you what Facebook pixels and events were found on the page, and if they loaded successfully.The Facebook Pixel can help you to effectively track the important actions that are taking place on your website. If you can't access the ad account with the pixel you want to test, download the Facebook Pixel Helper Chrome plug-in. Option 3: Use the Facebook Pixel Helper Chrome plug-in You'll also see recommendations to improve your event setup if Facebook detects a problem. Option 2: Use the Diagnostics tab in Events ManagerĬheck the Diagnostics tab in Events Manager to find and resolve problems related to your event setup. Your interactions will appear in the Test events tab within 30 seconds. Interact with your app or website to test the events you've already set up.This opens your website in a separate window or tab. For website events, find the Test browser events section, enter your website URL and click Open website. If you're testing app events, open your app on your phone.Activity is only recorded while the Test events web page is kept open. Select your pixel or app in the Data sources tab. ![]() Go to Then select your pixel or app in the Data sources tab.To test your app or web browser events using the test events tool: To test the events manually use the following options: Make sure you are in the correct Facebook Account / pixel and Check any errors that might be showing for further information. If you do not see the Events you have setup This Setup was Automatically genereated using the Shopify Facebook Sales Channel plugin. ![]() If you site is an eCommerce store you need to have a purchase tag setup in order to track your ads. All of the events are active and do not show any errors. Then select your pixel or app in the Data sources tab.īelow is an example of a Perfect Setup. You want to check to make sure your Facebook Pixel is firing correctly before you set up campaigns and think they’re just not working! How to Check your Facebook Pixel is Firing Correctlyĭoes the tree that falls in the wood make a sound if no one is there to hear it?! ![]()
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